Dell, all set to take PC gaming by storm

Dell, India’s leading technology company today, announced the launch of its gaming portfolio in India. Identifying the pulse of the growing gaming landscape in India, Dell has introduced its largest, most versatile gaming portfolio for gamers, across the board. The portfolio comprises CES 2017 Innovation Award Honoree – Gaming category, the VR-ready Alienware 15 & Alienware 17 and the new Inspiron Gaming laptop range, born out of Dell’s 20 year legacy in PC gaming, built with aggressive performance design and best-in-class components. True to its commitment to ensure that Dell consumers get a wholesome experience before making an informed purchase, Dell India has tied up with HTC in an exclusive partnership for a limited period to set up VR experience zones across 125 touch points  like key Dell Exclusive Stores, select large format retail and multi-brand outlets in 40 cities.

Speaking at the launch, P. Krishnakumar, Vice President, Consumer & Small Business, Dell, India said, “Gaming today is increasingly becoming mainstream and Alienware has always been at the top of a gamer’s consideration set. With the launch of this stronger and enviable gaming portfolio, a casual or an active gamer need not look further to experience phenomenal gaming. We are fulfilling the ultimate gaming experience through wider access and availability and extensive engagement with India’s gaming community. Dell has a definitive roadmap in this segment, making this the right time to expand our portfolio for a wider set of gamers.”

Alen Joe Jose, Director – Product Marketing, Consumer & Small Business, Dell, India said, “This year, we bring you the VR-ready Alienware 15 and 17 notebooks, the thinnest and lightest Alienware machines we have ever built. We are the first PC manufacturer to introduce cutting edge technology like the TOBII Eye Tracker which enables users to engage in gameplay on the Alienware with their eyes. Further, Alienware has a huge fan following in India and to further engage consumers who seek performance level gaming, we are expanding the Inspiron portfolio. The 15-inch 7000 and 5000 Inspiron gaming series carries forward the legacy of Alienware with design elements such as 186 cooling fans, thinly-veiled by 3 thermal exhaust cages, and a long lasting battery.”

He added, “Dell’s mid tower powerhouse, the Alienware Aurora R6 is being introduced for the first time in India. The product caters to desktop enthusiasts with a product which is capable of liquid cooling, dual full-size graphics, and overclocking processors in a compact form factor. The launch of the Graphic Amplifier is an industry first, using which consumers can simply load the latest VR-ready graphics and club their existing notebooks, to get the latest graphic experience!”

About Alienware – We’re Game
Dell’s premier high-performance PC gaming brand, offers unique and award-winning computers that incorporate innovative engineering and are designed with state-of-the-art components. Credited as being one of the first PC gaming hardware manufacturers, Alienware remains committed to creating industry-leading trends in high-performance gaming and being an active and influential member of the gaming community, connecting, fans, developers and manufacturers for the advancement of PC gaming.

About Inspiron Gaming – Game ready
Dell is introducing the Inspiron Gaming laptop series, engineered with the specific needs of the gaming audience in mind. From the fastest processors to powerful, discrete graphics cards, they make every experience more intense and real. The new range features the latest Intel® processors for superior gaming performance, and life-like NVIDIA® GeForce® graphics and an advanced thermal cooling design.

Pricing

Alienware

  • Alienware 15 notebook will be available at a starting price of INR 1,64,990

  • Alienware 17 notebook will be available at a starting price of INR 2,14,990

  • Alienware Aurora Desktop will be available at a starting price of INR 1,79,990

Dell Inspiron Gaming

  • The Dell Inspiron 15 5000 Gaming notebook will be available at a starting price of INR 74,490

  • The Dell Inspiron 15 7000 Gaming notebook will be available at a starting price of INR 82,490

Stores & Availability

Dell’s exhaustive gaming range is now available across 600+ Dell Exclusive Stores. The VR experience is available at 125 Dell Exclusive Stores, select large format retail and multi-brand outlets, across the country

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