CeBIT is an oppertunity for Channels and SMEs: FITDAK President


CeBIT is on the largest & most advanced computer in expo held this year on the Hanover fairground , Germany. It is first in India in 2014. This year it is scheduled froM Oct 29-31 in Bengaluru.
Ahead of the start of coveted trade fair, expectations are high that how the event will facilitate business houses.
In an exclusive interaction, Anand Rao,President,FITDAK said it is an ideal platform for small and medium business showcase their capabilities.
According to you how should CeBIT2015 work?
Anand Rao:CeBIT India is a leading IT exhibition in India & we are happy to be associated with the show. With CeBIT India, FITDAK aims to show case the emerging opportunities in the areas of Internet Security, Data Security & Big Data through both the exhibitors & their global conferences. Now day channel fraternity is well equipped to address the market related to high power computing gadgets which includes Servers,Desktops,Laptops,& mobile gadgets), Physical Security, high-end networking Cabling/Switching solutions, now both the SMB & Enterprise verticals face the challenges of both internet & Data Security.
Now days what sort of difficulties IT dealer had to face?
Anand Rao: IT dealers today face the biggest challenge of tough competition from E-Commerce, which is predominantly practicing “Predatory pricing”. The E-trailers & their business dynamics are not regulated or monitored by the OEMs & rather the e-trailers are being pampered by OEMs for temporary business goals. OEMs have to realize that the IT explosion in terms of hardware & the solutions is net result of the hard work of brick & mortar business community that relentlessly supported the brands in popularizing their offerings. The threat of unfair aggression by e-trailers is causing nationally the imbalance in socio- economic scenario in hardware industry. With CeBIT India, we want to showcase our channel partner strength and highlight the relentless pursuit we make for hardware products in this industry.
What opportunities do you foresee for startups in IT industry?
Anand Rao : The Start-ups from the Channel look forward to networking with the exhibitors, showcasing both generic and new technologies and try for collaborating for both techno-commercial benefits. We expect Tier-2 & Tier-3 channels from the industry to benefit from the CeBIT India event.

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