Canon Launches Its 4th DreamLabo 5000
Canon India strengthens its foothold in Digital Photo Printing with the 4th installation of its stellar product DreamLabo 5000, a commercial inkjet printer at the Capital Color Lab in Mysore today. With this installation India has emerged as the country with the largest number of installations in South Asia and the second highest in printing volume. South India has emerged as the fastest growing market and a hub for superior image quality printing. In India, the demand for better printing output is being fuelled by the fast changing taste of discerning consumers and the manner in which they want to capture and treasure their memories.
Kazutada Kobayashi, President & CEO, Canon India, said, “We are delighted to partner with Capital Colour Lab in Mysore and launch the 4th DreamLabo 5000 in the country. India is undergoing a massive transition from the conventional analogue and silver halide technology to digital high definition photo printing. The DreamLabo 5000 is a robust product that aims to revolutionize wedding photography in India. The commercial photo printing market in India is worth Rs.4000 crore, of which nearly 20% is digital, which is about Rs. 800 crore. With this addition, we aim to capture 15% of digital photo album print space in India by end of 2018″.
Delivering a new standard of combined photo and text quality coupled with high productivity, DreamLabo 5000 revolutionises the photo printing industry by providing a high quality alternative to the traditional silver halide technology. In addition, the premium quality printing offers both the production photo and the small batch print-on-demand (POD) markets substantial new revenue streams.
Puneet Datta, Director, Professional Printing Products division said, “DreamLabo 5000 is a very ambitious product of Canon. With this product we aim to change the way photo printing industry perceives the quality of photo printing especially wedding photography. This 4th installation in Mysore signifies that the understanding and therefore the demand for HD quality photo printing in India is increasing rapidly. There is vast opportunity for premium photo printing in the country and this product in terms of quality and quantity justifies the requirements of the industry. “