This IPL season, Rapido, a leading ride-hailing company operating in over 100 cities nationwide, is rolling out two impactful campaigns: ‘Lowest Price Guaranteed’ and ‘5 nahi toh 50’ spotlighting their cab and auto services respectively. Crafted by The Other Half, a boutique creative and production agency, each narrative in these campaigns ingeniously brings to light the suppressed feelings of distress and inconvenience encountered by commuters when they’re unable to secure immediate transportation. These stories vividly