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Anchor Electricals Eyes Aggressive Expansion Of Panasonic LED Portfolio In 2016

  • Plans to add 415 new LED products for Architectural, Industrial, Hospitality, Commercial and Outdoor Segments
  • Anchor by Panasonic intends to be in the Top 3 Leading Brands of Lighting in India and aims to achieve 5% Market share by 2018

Anchor Electricals (A Panasonic Group Company) , today announced dsc_7139the launch of its brand new Panasonic LED Luminaries for the Indian market. This latest offering from Panasonic now extends its range of products to the Hospitality, Industrial and Outdoor segments; expanding its folio in the Architectural and Commercial luminaires space. Along with an already established Trade and Commercial LED luminaires portfolio, the company now aims at growing its presence in the above segments as well.

The “Neue Archi” is a range of LED luminaires designed specially for the Indian market. This Range of specialty architectural luminaires dsc_7246is equipped with advanced thermal management technology, specially designed transparent thermoplastic diffuser, robust housing, high UV and corrosion resistance properties; specifically designed, keeping operating conditions of India in view. The Professional Lighting Product Basket includes Commercial, Hospitality, Industrial, Outdoor (Landscape) and luminaires. The Commercial and Hospitality Luminaires are equipped with Long operational life of 50000 burning hours, high surge protection of 2.5KV, wide voltage operating range from 80-330V, robust housing, energy efficient electronic drivers. The Industrial Luminaires boast advanced ingress protection (IP protection), High Power Factor and Surge Protection of 4KV that prevents the luminaire failure in case of voltage surge caused due to multiple reasons.

Mr. Dinesh Aggarwal (Joint Managing Director) said, “Indian lighting industry is a INR16,000 crore market and with the current Panasonicregulatory landscape has created a robust demand for LED lighting. While the LED market is growing at 130% annually, we expect an overall growth of 115% in the lighting market. The industry is undergoing a huge transformation with support from the government and statutory bodies, with a wide basket of products for assorted spaces to the sophisticated movement detecting lighting systems. The announcement comes at the right time for us as we intend to be among tthe top 3 lighting brands in India and aim to achieve 5% market share by 2018. Our new range of “Make for India” products is addressing the needs of high end as well as the mass lighting with focus on a quality product at a pocket-friendly price, across the entire socio-economic spectrum. All of these products will adhere to BIS standards while some will adhere to IEC standards as well.”

Mr. Yoshiyuki Kato (Director, Lighting) at the launch said, “Being Japan’s No 1. LED lighting brand and the third largest lighting company in the world, it is our responsibility to support the Indian government’s initiative of smart cities. Lighting as a whole contributes to the 18-20% of total power consumption of the country. To bridge this energy deficit, we have concentrated our efforts on offering innovative products for hospitality, commercial, landscape and industrial segments, enabling energy saving in large quantities. This new range of LED Luminaires is modeled and styled around aesthetic design and energy efficient attributes. Panasonic LED is committed to introduce its advanced LED lighting products for the Indian spaces and intends to occupy its rightful place as one of the most favored brands for LED Lighting in India.

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