Amazon To Sell Refurbished Phones From Samsung And Xiaomi
Amazon.in has started a pilot to sell brand-refurbished smartphones from popular brands like Samsung and Xiaomi to begin with. These smartphones are revamped by the brands and are as good as the new phones. The smartphones come with 6 months or higher warranty from the brands and customers can be rest assured of their quality, durability and functionality.
Consumer Electronics (CE) continues to occupy one of the top three slots on Amazon.in with smartphones emerging as the fastest growing category in CE. Over the last six months, the total CE selection available for purchase to customers has grown significantly — by nearly 150% and the customer demand too has spiraled northwards by similar percentage points in the last one year. Today over 82 smartphone brands including leading international and domestic ones, are available to for purchase to customers from across the county on the platform.
“Our consumer insights give us enough reason to believe that there is a market in India for quality-assured, brand-refurbished smartphones at value prices. We are starting the refurbished category as a pilot and will scale as we see more feedback from customers. We are confident that the smartphone ecosystem will gear up for more brand-refurbished products in the coming months.,” says Noor Patel, director category management — Media, Amazon India.
The refurbished smartphones are clearly marked ‘Refurbished’ on Amazon.in to differentiate them from brand new smartphones in order to help customers make an informed choice. The pilot is currently limited to a few brands and models. Customers can look forward to more brands and models in the smartphone segment in the coming months.
All the brand-refurbished smartphones are Fulfilled by Amazon (FBA) and regular convenience and trust features from Amazon.in like easy returns backed by an A-to-Z guarantee and premium guaranteed deliveries apply to these products.