Amazon to facilitate sellers bridge key ability gaps

Amazon today announced the launch of the Amazon Service Providers Network (ASPN).


ASPN complements and is in addition to the Seller University and Amazon Trained Ecommerce Specialist (ATES) network that Amazon has put in place to enable millions of sellers in the country to take advantage of the fast growing ecommerce industry.

While ATES enrolls trained freelancers, SPN is aimed at professionals and small to large companies who specialize in services such as imaging and transportation and seller university is a formal coaching & training program structured for self-learning through online videos, instructor led webinars, face-to-face in institute learning as well as seller forums and workshops.

At launch ASPN has 21 service providers across 35 cities and these include imaging studios, local transportation companies, digital design studios, etc., who have been trained on Amazon systems and processes.

Sellers registering with can access information on all service providers through Seller Central, the online resource tool for sellers.

Making the announcement, Amit Deshpande, Director Seller Services, Amazon India said “While India’s millions of retailers are getting familiar with online selling and are beginning to participate on marketplaces, a vast majority are first time online sellers who need hand holding to ease their online transition. Through the Service Provider Network, our aim is to create a self-sustaining marketplace of services for sellers to successfully grow their business and thus benefit from the digital economy.”

These service providers offer two services called Amazon Fly and Amazon Boost. Amazon Fly provides an integrated suite of services that a seller can use to launch on Amazon such as preparing Amazon standard catalogue (feed) including product images and creating listings through Seller Central.

Amazon Boost offers includes services such as Fulfilled by Amazon shipment creation, managing buyer-seller communication and new product listing to expand selection. Sellers can choose these as a bundled product or cherry-pick services à la carte. Sellers can use one or more services as per their requirement and pay as they use.

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