At its Relate global conference, Zendesk announced a collaboration with Amazon Web Services (AWS) and Anthropic to offer faster, more efficient, and accurate AI features. Zendesk will utilize Amazon Bedrock, a service for building and scaling generative AI applications, and Anthropic’s industry-leading Claude 3 model family to offer its 100,000+ customers the flexibility to deploy sophisticated LLMs for each unique customer interaction. “AI is transforming customer and employee interactions, and soon, it will shape virtually