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ADATA Enhances India Power Bank Market Presence via Compuage Partnership

Entire range of ADATA power banks to be carried by Compuage via its India-wide network of channel partners

ADATA® Technology, a leading manufacturer of high performance DRAM modules and NAND Flash storage ADATA Logoapplication products and accessories, today announced a new partnership with leading IT distributor Compuage Infocom Ltd., pertaining to the complete ADATA power bank portfolio. The move extends ADATA distribution range by adding Compuage as a product provider, offering Bureau of Indian Standards (BIS) certified mobile power banks to customers across India. ADATA and Compuage have been successfully cooperating in the DRAM segment for several years.

With the growing demand for power banks and users requiring solutions for smartphones, ADATA has been growing its presence in India with fully-certified power banks and the partnership with Compuage is the latest development in this campaign. Compuage brings to the relationship a wide network of contacts and local partners, as well as a highly motivated and proactive sales team. These will help ADATA products reach new customers in more locations, benefitting ADATA, Compuage and consumers. ADATA and Compuage anticipate rapid sales growth in 2016 as the partnership takes hold and product distribution expands to cover more of the massive Indian mobile accessory market.

Mr Chris Chang, MD at ADATA Technology India Pvt Ltd said “As part of our growth strategy and expansion drive for 2016, we have partnered with Compuage Infocom, leveraging excellent reach across India and best business practice implementation to help ADATA gain larger market share in the power bank segment. Our partnership with Compuage in DRAM modules has been very successful for the last couple of years and the addition of power banks will further strengthen our relationship. We believe our BIS certified high capacity power banks can reach every part of India to provide more users total quality, ease of use, and convenience”.

Mr Bhavesh Mehta, Business Director at Compuage Infocom Ltd said “ADATA’s expertise in peripheral memory products for both high end and mainstream PCs, combined with the strong IT-enabled distribution backbone of Compuage, will not only strengthen our brands but will also help expand ADATA reach in additional cities as well as propel growth momentum in India. Compuage is proud to work with ADATA, who have been innovating and demonstrating business and technology foresight”.

The power bank segment is one of the fastest growing in India, and BIS certification is vital for any product in this dynamic market environment. Customers are assured quality products thanks to strict ADATA production standards and BIS certification. Since BIS certification is mandatory in India for smartphones, batteries, power banks, and adapters, brands are required to pass the certification process and buyers are advised to only purchase certified products to ensure their personal safety and the proper operation of mobile devices. Approved products bear the prestigious and well-known ISI mark, which is synonymous with quality.

ADATA and Compuage look forward to further strengthening their relationship in more product ranges. To create better ADATA product awareness among channel partners, ADATA and Compuage have planned several marketing initiatives, including roadshows, partner-site promotions, channel advertisements, and participation in exhibitions and expos scheduled across Indian localities in coming months.

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