ACER, the leading laptop and PC player in India, announced the expansion of its retail presence in India with the inauguration of its exclusive store in Ghaziabad. The new store is strategically situated at Hans Plaza, Ambedkar Road, Ghaziabad.
Having achieved a stronghold in metros, Acer is penetrating the length and breadth of the country to address the varied computing needs of its customers. The new outlet will feature the company’s entire gamut of Laptops, Desktops, Monitors and Tablets.
Addressing the launch, Mr. Chandrahas Panigrahi, Sr. Director and Consumer Business Head, Acer India says, “We are delighted to inaugurate our 1st exclusive store in Ghaziabad, and second exclusive store in western Uttar Pradesh, North India has always been a mature market and we look to expand our footprints not only in metro cities but also in small towns in order to reach out to the end consumers well. It is important for consumers to experience a product and understand its benefits to make an informed purchase decision”.
The exclusive store launch is a part of the company’s constant efforts to provide its customers with an interactive and informative buying experience by investing in the gamut of training sales personnel, in-store merchandising, ranging of new high end models, sales enablement and attractive offers for its products.
Acer which has retail presence across India, aims to further strengthen its customer connect across the region. The company has recently launched path breaking products like the Acer Aspire Swift 7; the world’s thinnest laptop, The Predator 21X; the world’s first curved screen laptop and the ultra slim Spin series convertible laptops in the recently concluded IFA expo at Berlin. Acer has also developed robust plans focusing on marketing strategies, attractive pricing and retail expansion with an aim to enhance excitement, engagement and experiential purchase for the customer.