ACER, the leading laptop and PC player in India, announced the expansion of its retail presence in India with the inauguration of its exclusive store in Hyderabad (Secunderabad). The new store is situated at Computer Mall,Shop No 105 & 106, Chenoy Trade Centre, Parklane, Secunderabad – 500003.
Having achieved a stronghold in metros, Acer is penetrating the length and breadth of the country to address the varied computing needs of its customers. The new outlet will feature the company’s entire gamut of Laptops, Desktops, Monitors and Tablets.
Addressing the launch, Mr. Chandrahas Panigrahi, Sr. Director and Consumer Business Head, Acer India says, “Hyderabad represents the new destination of growth and it is encouraging to see our retail expansion plans taking shape as intended, and within the expected time frame. In order to timely serve and counterpart the demand which has emerged over a period of time, it was crucial to mark our presence in the city with the 3rd exclusive store.”
The exclusive store launch is a part of the company’s constant efforts to provide its customers with an interactive and informative buying experience by investing in the gamut of training sales personnel, in-store merchandising, ranging of new high end models, sales enablement and attractive offers for its products.
Acer which has retail presence across India, aims to further strengthen its customer connect across the region. The company has recently launched path breaking products like the Acer Aspire Swift 7; the world’s thinnest laptop, The Predator 21X; the world’s first curved screen laptop and the ultra slim Spin series convertible laptops in the recently concluded IFA expo at Berlin. Acer has also developed robust plans focusing on marketing strategies, attractive pricing and retail expansion with an aim to enhance excitement, engagement and experiential purchase for the customer.