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Acer Introduces ‘Back To School’ Campaign

acer_new_chairman_reutersTaiwanese electronics company Acer has announced the launch of its new ‘Back to School’ campaign. The campaign will run all the way till June 15, 2015. The new initiative from the company aims to empower the student community and first-time buyers.

‘Back to School’ campaign provides an opportunity to the consumers who buy Acer notebooks and the all new Acer One 2-in-1 device, a chance of a lifetime to meet superstar Hrithik Roshan. Along with this, Acer offers a host of other attractive benefits on purchase of a range of devices, such as a minimum assured buyback amount of Rs. 5000 on old laptops (any brand), one year accidental damage protection plus extended warranty of two years worth minimum Rs. 6000 and interest free loans through Bajaj Finance worth a minimum amount of Rs. 2000 at no extra processing fee.

On purchase of any Acer notebook on Intel Core processors, consumers can avail benefit of interest free loans through Bajaj Finance worth a minimum amount of Rs. 2000, at no extra processing fee and also get a minimum assured buyback amount of Rs. 5000 on any old laptop of any brand.

Announcing this offer, S. Rajendran, chief marketing officer, Acer India, said in the official announcement, “We are pleased to announce the ‘Back to School’ campaign for this year. At Acer we believe technology is changing the way youngsters learn. From the students’ point of view, they now need to be armed with completely different skill-sets which help them take on challenges of modern day learning and performance within the environment they operate in. Our products are designed to provide students with access to Acer’s innovative technology to help broaden their horizons and empower them to keep pace with the current demands of productivity and optimum usage of time and resources. In schools and colleges, integrating technology into the classrooms is definitely a great way to reach diversity in learning styles.”

Commenting on the partnership, Devang Mody, president, consumer finance said, “We at Bajaj Finance Ltd, are delighted to support Acer’s ‘Back To School’ campaign to promote technology usage amongst youngsters. Our quick and hassle-free processes allow us to approve loans in as low as 3 minutes while the customer is in the shop, selecting his favorite Acer notebook. For the customer, this life-event should be about buying his aspirational device without having to worry about the money he/she may need”.

Acer will be offering a wide selection of notebooks from its latest Aspire E5 series and the Aspire R13 convertible notebook. The offers from the company are available for consumers across the country on purchase from any Acer authorized retail store. The offers are not valid on products purchased from online e-commerce portals.

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