Adobe is considering incorporating third-party generative artificial intelligence (AI) tools, such as OpenAI’s Sora, into its popular video editing software, Premiere Pro, the company announced on Monday. The move comes as Adobe seeks to enhance its software with AI-based features, aiming to streamline video editing processes for users in the television and film industries. Premiere Pro is widely recognized and utilized in the entertainment sector, making Adobe’s exploration of AI integration significant for professionals in