65th Spielwarenmesse: The largest ever toy trade fair

November, Mumbai: With 170,000 m2 of exhibition space, the 65th Spielwarenmesse will be the largest ever toy trade fair. The entire toy industry will meet in Nuremberg, Germany from 29 January to 3 February 2014 to find out about the latest news and trends in the market. Almost 72,595 trade visitors from 113 nations come to Spielwarenmesse to witness 2,747 exhibitors from 60 countries. The high proportion of international buyers and customers from different markets particularly add to the appeal of this fair, the industry’s largest gathering anywhere in the world.

The fair team is increasing the exhibition space for baby and infant articles for the 65th Spielwarenmesse. “The demand of buyer for baby and infant articles has greatly increased in recent years and is continuing to grow. We have decided to extend the space in order to accommodate this development”, explained Ernst Kick, Chairman of the Board of Spielwarenmesse eG. Therefore, the range will now feature baby equipment in addition to toys. With everything from buggies, nursery furniture and accessories to car seats, trade visitors can expect a new spectrum of products for infants in Nuremberg from 2014. “We are delighted that Spielwarenmesse has enlarged the area devoted to products for babies and toddlers, and is looking forward to attract new groups of international visitors at the fair. We are taking part at Spielwarenmesse for the first time, because we have noted an increasing trend in the overlap between toys and articles for babies and toddlers”, says Sabine Schrenk, Head of Marketing and PR, Kiddy GmbH, manufacturer of child safety seats and baby carriages from Hof, Northern Bavaria.

The Trend Gallery at the fair presents the most exciting trends of the year, introduces new products at the fair and provides know-how. Toy Business Forum presents daily specialist knowledge on topical issues in the toy industry. Young and innnovative Companies are to be a part of this fair and will be present in Hall 3A. 5th Global Toy Conference will witness the leading experts from the toy industry. Games Café at the fair will get the game designers together.

This year’s toy fair adds an extra dimension to the Spielwarenmesse, allowing it to appropriately present the closely related product groups of Dolls, Soft Toys, Baby and Infant Articles and Wooden Toys and Craftworks. The redesign and extension of the offerings in the area of baby and infant articles will provide buyers with the ideal platform for gaining inspiration and extending their range according to their customers’ needs.

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