Networkplay announces an exclusive partnership with Tradedoubler, Europe’s leading performance marketing technology provider

Network play

Leading digital media company, Networkplay, has announced an exclusive partnership in India with Europe’s leading performance marketing network, Tradedoubler, to offer performance marketing and targeting solutions to advertisers and publishers.

The partnership will provide advertisers and publishers in India with a market-leading tracking solution that spans a range of products and devices, including mobile. This opens up new opportunities within the rapidly developing mobile performance marketing eco-system.

Customers will also be able to track the online redemption of offline promotions with an enhanced coupon tracking system. And for publishers, the automated feed delivery system will ease the process of integrating products matching their user’s interests.

Mr. Sajal Gupta, Director Networkplay, said, “our partnership with Tradedoubler will enable us to offer market-leading technology solutions to Indian retailers seeking to maximise online revenue generation.”

Commenting on their partnership with Networkplay, Nick Morris, Head of Technology, Tradedoubler said, “We believe our market-leading technology, coupled with Networkplay’s experience and leverage in the area of online marketing is the perfect combination to drive growth in a fast-paced performance market like India.”

About Tradedoubler

Tradedoubler is a leading international performance marketing company. It implements performance marketing campaigns for over 2,000 advertisers through its network of more than 140,000 publishers in over 30 countries. In 2013 it generated SEK 27bn incremental revenue for its clients through e-commerce and m-commerce solutions.

The Tradedoubler Technology Platform is also available as an advanced Software-as-a-Service solution that provides larger advertisers and digital media agencies with the means to manage performance marketing programmes in-house. More than 200 clients use the company’s technology platform in this way.

Tradedoubler is committed to close collaboration with all its customers, helping them to generate revenue and succeed on a national and international scale. Among Tradedoubler’s advertisers are American Express, ClubMed, Disney, Expedia and CDON. The share is listed on Nasdaq OMX on the Stockholm Exchange.

Filed in: Computer Hardware, Computer magazine, Computer News, News

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