New Delhi, December 23, 2013: – ValuAccess, a leading provider of gift cards and loyalty programs in Asia has in collaboration with DLF brands launched Gift Cards for their patrons. The DLF Brands Giftcard programme is currently launched in Delhi NCR & is going to be rolled out PAN India very soon. These cards are available for purchase presently. DLF Brands GiftCards give its customers the liberty to use the Card across several brands like DKNY, Claire’s, MotherCare, ELC, Pure & Sunglass Hut thereby giving the customers the flexibility to choose a gift of their own accord. These programmes run on the ValuAccess technology platform which is highly sophisticated, secure and reliable.
Dipak Agarwal, Chief Executive, DLF Brands said, “The association with ValuAccess was definitely a very good move. We are elated with the outcome of the DLF gift card. These Gift Cards are simple, easy, fast, convenient, hassle free and highly personalised. The DLF Gift Card is certain to meet the aspiration of our customers. We believe that this initiative will yield positive reception and we will have the opportunity to be associated with ValuAccess for a longer time period.”
Alistair Gordon, Founder & Managing Director, ValuAccess, “It is a complete pleasure launching the Gift Cards programme for the well-known and trusted brand DLF brands. The DLF-The Original Gift Cards have been planned keeping in mind the requirements of DLF’s customers for the gifting purpose. We are positive that these Gift Cards will appear as the ideal souvenirs for all Corporate, Associates, Family & Friends and assist DLF in further enhancing their relationship with the customers with this personalised solution.”
A minimum of Rs.500 is charged for the card activation. DLF Brands, a subsidiary of real estate giant DLF Ltd currently operates standalone stores for several global brands in India including Boggi, Sunglass Hut, ELC, Forever 21, DKNY, Claire and Mothercare & has an in-house brand ‘Pure’. It also operates multi-brand outlets called AVE.NEU. DLF Brands currently have around 150 Stores in India & is present in Metropolitan cities & also in Tier II & Tier III cities. The company has aggressive expansion plans & intends to bring in quite a few international brands to India in the next few years.
Established in 2006, ValuAccess was founded with the mission to provide creative branded stored value (prepaid) and customer intimacy (loyalty & CRM) programmes for major merchants across all categories of retail, restaurants, hotels, entertainment and spas/salons across Asia (currently India, China, Hong Kong, Singapore, Malaysia, UAE, Bahrain and expanding). ValuAccess’s full service solution is managing over 21, 00,000 physical, digital and mobile ‘cards’ and processing in excess of 12, 00,000 transactions every month. Their full service, device agnostic solution enables the operation of combined or standalone gift card and customer intimacy programmes, covering transaction processing and POS support to card logistics, reporting, analytics and client support services. The company’s strength and key point of differentiation lies in the sharing of their knowledge, experience and expertise in how to market, merchandise, implement and operate a programme. Valuaccess has strong corporate sales team in India to sell retailer’s Giftcards in different corporate and existing network.