Cisco Chalks Out Plans For Channel Partners


After witnessing some impressive growth in Financial Year 2014, the Cisco India, the networking giant, is all set to hit the market rejuvenated and also ensure that the partners too grow along with the company this year.

Speaking to ChannelTimes B Raghavendran, Director, partner organizations, India and SAARC, Cisco, said, “The ‘Cisco Mantra’ for partners is growth by creating new markets, ensuring profitability by partner programs and incentives, increasing portfolio and enablement solutions for enhancing customer loyalty and clear differentiation amongst the partners on who does what.”

Cisco’s Financial Year spans from Jan-Dec and during the FY 2014, the company managed to increase its partner base. Raghavendra said that the company had 2600 unique partners, the company had 13 Gold, 10 silver and 75 premier partners.

“We had covered 49 cities across the region where Octane witnessed a 50% growth, while the businesses in the two tier cities were up by 44%. We were also able to get a 41% Upcountry (non metros) growth. Services generated 11% of the revenue, while 65% was generated towards the Cisco Capital Business. We also trained more than 8696 personals and conducted 488 Partner Enablement Workshops,” he said.

He said that Cisco believes in product, business process, business solution, architecture, technology, business outcomes and professional services. “We are very keen on looking at what the partners want. We ensure the partners’ objectives are met in growth differentiation, expansion in profitability and practice up-sell and cross-sell Remain Competitive Partner Programs and incentives for customer loyalty,” he said.

Raghavendran added that Cisco will help partners succeed in architecture, enablement and solutions that protect Cisco partners competing amongst each other in niche segments. They also have plans to empower partners in building cloud, SaaS models and maximizing rewards from Cisco.

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