Mr. Atul Gupta Founder & Director – RX Infotech Interacts With ITVoice News Providing Exclusive And Significant Details About The Company Expansion Plans And Marketing Strategy.
Shweta Sharma)- What have been the key performance highlights for Rx Infotech in 2013?
Mr. Atul Gupta)- The growth of RX Infotech has almost achieved a mammoth figure of 50% over last year 2012. Ourprime focus is to successfully acceptance of the market challenges. Along with it the effective distribution will be a key element. The family of RX Infotech is now proud to have new professionals in the family of RX. They will embark right changes to take us to the next level. Our team will be the highlight of 2013.
Shweta Sharma)- Why should enterprise channel partners work with you than your competition? What will be your strategies in this area?
Mr. Atul Gupta)- Certain unique value ads and products provide us an edge from our competitors. We distribute India’s leading compatible Laptop battery & adaptor of brand LAPCARE and LAPCARE has a unique program “LAPCARE protection plan” which assures its consumer to have insurance against any malfunction caused by the use of LAPCARE battery or adaptor and car power adapter. It is one of the unique program which will attract major enterprise channels to get associated with us. It will undoubtedly increase our potency. Similarly we have host of other brands like Dell, 3M & Kensington and these brands have demand in enterprise channel.
Shweta Sharma)- What are your plans for the volume segment?
Mr. Atul Gupta)- RX Infotech has been known for their breadth billing and reach in the market. We realize that to have next level of growth we need to get ourselves associated with new volume partners. We are having ways and means to ensure that our volume partner’s interests are protected. The nature of products requires a lot of breadth and spread in the market & that’s the reason we have to adopt this dual strategy. We have to make sure that we are one of most dependable distributors for our product segment.
Shweta Sharma)- How optimistic are you on the business opportunities for you and your channels in India?
Mr. Atul Gupta)- Now a day’s political and business environment is not very healthy due to various reasons. Each and every day a new brand is coming into the market. However with our unique product range and channel penetration we will achieve our goal in upcoming days. We are moving with a pledge to bring more innovative products, which will pave the way for more business opportunities. We will continue to do the same by creating more business opportunities because we fill that no one can reach to the top of ladder in a day. However when we see market in the right spirits, we would like to take this business to the next level.
Shweta Sharma)- What are your plans in the consumer segment?
Mr. Atul Gupta)- Consumer segment is our prime focus and this will be RX’s biggest vertical by end of 2015. We have kept our eyes glued with all the upcoming trends happening in this segment and plan to introduce more innovative products with approachable price point for this segment in coming time as Infact we initiated the process by adding tablet & 3G-dongle from Go Tech and full range of power banks from Lapcare and will continue to strengthen this product line by associating us with more brands.
Shweta Sharma)- What are your focus areas in India in terms of the markets, industries, and verticals that will help you improve business?
Mr. Atul Gupta)- As we plan to introduce more consumer products and keeping our strength, peripheral’s and accessories in tact. We will work on increasing our visibility in major multibrand stores. As we know India is becoming the prime center for global market our focus area in present scenario is getting multidimensional in perspective. But we are hopeful that we will rich our zenith in upcoming years.
About RX Infotech
Rx Infotech, one of the leading and promising importer, supplier and distributor of best in class accessories, add ons and spares of laptop. It provides everything about laptop spares and accessories under one roof. The Company came into existence more than a decade back with a thought, to bring galaxy of comfort products to all laptop users and make their long hours of working easy and comfortable. To serve the purpose RX Infotech have selected and introduced best quality products in their kitty after strong R&D to bring value products for valued customers across India, with the increasing demand and support for customers RX Infotech successfully set up 30 branches across India. For more information, visit www.rxinfotech.in